Miracle Moon - Marketing strategy and project management

Working with co-founders of Miracle Moon to help create a strategy for launching their new membership offering, and project managing the launch to provide accountability and prioritisation.

The Scenario

Miracle Moon is a community providing specialist support for parents who have babies in the neonatal unit, or are adjusting to life after NICU. They were initially a Facebook community and a large Instagram following, and they wanted to move the community into a safe space with tiered offerings for all potential users. 

The Process

I worked with Miracle Moon to create a marketing and launch action plan, creating messaging, website copy, and ideas for how to launch the membership across each marketing channel. 

These tasks were then planned into a task tracker and we had regular check-in meetings to ensure that the project was on track and tasks were being completed in due time, identifying any potential blockers and creating solutions to problems that popped up along the way. 

I created a content planner to help with planning their marketing content and shaping the community content and what it could look like. 

The Impact

The membership launched in September 2024 and has successfully had a wealth of members, the community has since moved over to membership platform ‘Circle’ and it’s continuing to grow. 

What they had to say about working with me

“Emily has helped us hugely with our business. We are people who have a million ideas but struggle to execute them. Emily has listened to us, understood our business and who we are and has helped us with our organisation, direction and has supported us in having our most successful year so far and we’re not even half way through! Thank you Emily for all you have done for us.”

Dr Frankie Harrison, Co-Founder of Miracle Moon and Psychotherapist

“Emily has been the yin to our yang for the past 6 months. My co-founder and I are ideas people, but getting it down on paper and turned into action was another thing before we had Emily on board. She took our ideas and turned them into an actionable plan, keeping us on track along the way.

“We’ve achieved the launch of a huge project under Emily’s management and can’t thank her enough. I’d be excited to work with Emily again on future projects.”

Georgina Robinson, Co-Founder of Miracle Moon and Brand Designer