Freelance Brand Strategy Services

Define who you are, and what you need to say. 

Create your personality and marketing toolkit, with my brand strategy services.

Brand strategies aren’t just for the big businesses.

Every business owner needs to understand the foundations for their marketing. 

  • Who you are

  • What’s your story

  • What problems do your services or products solve?

  • Where and who are your target customers or audiences?

  • How should you communicate what you do?

  • What is your vision, and why is it important?

  • How do you start consistently as your business?


These are all the questions that we can cover in your brand strategy - and as you can see, it’s not a load of waffle that only the big companies need to think about. 

Having a brand strategy helps create the toolkit for your ongoing marketing and content. 

It helps shape future product development, and customer service techniques. 

Folly’s brand strategy process

  • Understand your customers, your culture and your competitors. The 3 Big C’s for getting immersed in your industry and understanding the needs of your customers.

  • We then take this evidence and explore our options in a face to face workshop, mapping out your audiences, your messaging, your proposition, your story and your positioning in the marketplace.

  • Now I take that learning away and create the central piece - the strategy. Delivered through helpful Notion checklists and a detailed PDF.

  • I set up a creative council of stakeholders and customers to test concepts and get vital feedback on the proposal.

  • This stage depends on the size of your business, but I work with you to ensure the strategy is understood, integrated and becomes part of your culture - it involves training, testing and feedback during the strategy phase, and digestible frameworks built in your systems.

My other services

get in touch

Don’t just take my word for it

  • “Emily was fabulous! She put me at ease during the workshop and quickly turned around a strategy which is exactly what I needed to understand my brand and push it forward to the next level.”

    Andrew Miller, Founder, Software Crafts

  • "Clever and fabulous fun! Emily takes a tiny idea and makes it come life - with thought, detail, accuracy and energy. With a brilliant understanding of brand, strategy, digital and results driven campaigns, Emily’s worked with Wrapped and closely with me on some great projects, including presenting, pitching, leading workshops, creating thinking and writing copy with the audience in mind."

    Kate Eady, CEO, Wrapped Agency

  • "Emily paid attention to my concerns and constraints and produced a brand strategy that is entirely tailored to me, and full of things I can realistically do. I sound great."

    Jen Russell-Smith, Artist

I work with businesses who:

  • are impact-led - e.g charities, NGOs, small businesses, freelancers, think tanks

  • work collaboratively with their freelancers

  • like to be challenged to get the best out of their marketing

  • Love a bit of creativity in your day to day.

Who do I work with?

Enough already, want to get booked in?

If you’re ready to get a call booked in, choose a time that works for you and I will ping you a link! Get a cuppa and we can chat about your objectives and how we can best work together.