My Expertise

I don’t particularly ‘niche’ in what I do - but I do have specialism’s where I have experience, interest and evidence to give me a good grounding and get the project off to the best start.

Generally, I work with businesses who are wanting to make positive change - this can be through charity work, connection, research, or just good sustainable practices.

Helping people communicate how they make positive change in the world.

  • With a background of psychology, an MSc in Health Promotion, and a vast experience in writing for companies that support mental health - this is an industry close to my heart.

    Portfolio highlight - Alena, a personalised mental health app.

  • Having had personal experience of neonatal care with my twins, I was determined to help improve communication and support for neonatal care for parents and families. It’s something I’ve concentrated on when going freelance and it’s an area that needs more attention and content out there.

    Portfolio highlight - Miracle Moon, a community supporting parents of neonatal babies

  • I’ve worked in healthcare communications for over a decade, having studied marketing health for my Masters. I’ve written for the NHS, private healthcare companies, specialist healthcare businesses, and healthcare technology companies.

    Portfolio highlight - Tunstall Healthcare - a digital health solution.

  • I’ve worked in the climate change area for the past year, and it’s an area I am dedicated to learning more about, acting on and supporting through my work. Educating people and clear communication is a huge key to resolving the climate crisis, which is what Folly is all about.

    Portfolio highlight - Global Witness, a global climate crisis NGO

  • I started my content career in charities and I have a huge amount of experience in writing, creating strategies, and structuring information for charities.

    Portfolio highlight: Too hard to choose between Cancer Research UK, and Twins Trust.

  • I’ve been interested in politics from a young age, always working elections. My first Comms role was at the Nuffield Trust, working in health and social care policy, I focused my MSc from Kings College London on it too.

    Portfolio highlight: Nuffield Trust

Looking for a guest contributor for your podcast or event?

If you’re looking for an expert contributor in the area of brand strategy for small businesses and charities -  I would love to be involved in your event or podcast.

I have years of experience in talking at events and online about brand and content. I’ve presented at Conferences such as the Family Business Conference in Cumbria, smaller bespoke events for Leeds Community Foundation, and on podcasts for brand agencies and online publishers.

Don’t just take my word for it

  • “ Emily has been project managing a number of major brand, digital and editorial projects for us for the last six months or so, and I can honestly say I don’t know what we would have done without her! She has slotted right into the team and managed everything impeccably. She is always several steps ahead, pre-empting issues we hadn’t even spotted yet.”

    Ariel Haber, Head of Brand Creative Content, Global Witness

  • “Emily has helped us hugely with our business. We are people who have a million ideas but struggle to execute them. Emily has listened to us, understood our business and who we are and has helped us with our organisation, direction and has supported us in having our most successful year so far and we’re not even half way through! Thank you Emily for all you have done for us.”

    Dr Frankie Harrison, Founder, Miracle Moon

  • "Emily helped our early stage startup find its footing in various marketing matters. She was instrumental in helping to ideate and create various forms of content from insightful blogs to influencer campaigns. It was a pleasure working with Emily and benefitting from her extensive experience. We're incredibly grateful for her contribution in helping us establish our marketing. "

    Walther Doernte, COO and Co-Founder of Alena

  • "Emily's got a great analytical brain and really understands what content our organisation needs to thrive - and has helped us to deliver it!"

    Rafi Cooper, Head of Communications, Twins Trust

  • "Emily is one of the most imaginative and creative writers I've worked with. Her ability to understand how copy and creative work together not only makes the process more collaborative, easier and more enjoyable as a designer, but also results in the end product being as successful as possible."

    Laura Sanderson, Founder, Art Is My Career

  • "Clever and fabulous fun! Emily takes a tiny idea and makes it come life - with thought, detail, accuracy and energy. With a brilliant understanding of brand, strategy, digital and results driven campaigns, Emily’s worked with Wrapped and closely with me on some great projects, including presenting, pitching, leading workshops, creating thinking and writing copy with the audience in mind."

    Kate Eady, CEO, Wrapped Agency

Brands I’ve worked with…

Enough already, want to get booked in?

If you’re ready to get a call booked in, choose a time that works for you and I will ping you a link! Get a cuppa and we can chat about your objectives and how we can best work together.