Freelance Content Strategist
Create change through clear communication
Marketing needs your content to be engaging, relevant, consistent - but also it needs to be in the right place, at the right time, for the right people.
It’s not easy - it’s a really busy world out there and getting your messages seen, absorbed and action on takes some work. Fortunately, that’s what I do.
Working with you I can create an actionable content marketing plan, combining aspects of brand strategy to ensure your personality and messaging shines through.
Folly’s content strategy process
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We have either a ½ day session online, or a face to face workshop to outline your objectives, your audiences, your messaging and your touchpoints to identify what needs to be included in your content strategy, and how to get the best return on your investment.
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I take the objectives and requirements from your kick off workshop and conduct an audit into your current marketing performance, your customers, your competitors and the opportunities available to your business online.
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I take the evidence from the research and workshops to create the content strategy and plan for your business. This will be delivered in a PDF document and also with checklists using Notion to keep it actionable and helpful.
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I then talk you through the content strategy and my ideas and gather feedback before it can be finalised and signed off.
How much does it cost?
The cost for the content strategy package varies depending on the scale of the project and timelines, but projects start from £1,250
My other services
Don’t just take my word for it
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"Emily's got a great analytical brain and really understands what content our organisation needs to thrive - and has helped us to deliver it!"
Rafi Cooper, Head of Communications, Twins Trust
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"Emily helped our early stage startup find its footing in various marketing matters. She was instrumental in helping to ideate and create various forms of content from insightful blogs to influencer campaigns. It was a pleasure working with Emily and benefitting from her extensive experience. We're incredibly grateful for her contribution in helping us establish our marketing. "
Walther Doernte, COO and Co-Founder of Alena
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"Emily has a structured and professional approach at all times. She has a good all round knowledge of digital marketing"
Alien Rogan Founder, Horsey Consulting
I work with businesses who:
are impact-led - e.g charities, NGOs, small businesses, freelancers, think tanks
work collaboratively with their freelancers
like to be challenged to get the best out of their marketing
Love a bit of creativity in your day to day.
