My latest tips, advice and writings about brand and content strategy, business and management.
Content & strategy - guides & blog
Browse my musings on the latest updates in brand and content strategy - alongside top tips, actionable advice, and collaborative campaigns with other small businesses.
Grab a cuppa and enjoy.
What is a brand strategy, and why do I need one?
Brand strategy is an often misunderstood term - it sounds overwhelming, hefty - perhaps a little unnecessary when you could just go straight to a graphic designer to get a swish identity and be done with it — right?
How to create a reliable brand in uncertain times
Over the past few years, businesses have hit the brakes on marketing investment. When things are going pear shaped, it’s often one of the first purse strings to be tightened. But, should it be?
How to prepare ahead of a brand strategy workshop
You’ve identified that you need help to define your brand or your marketing approach.
But, what do you need to do before booking in a strategy workshop?
Introducing Folly
Introducing my new business name - Folly.
Find out more about why I’ve changed name, and what it means.
How to get cracking with strategy - 3 steps for that vital research phase
Explore three areas to get insights to inform your brand strategy, in this new blog.
What are your brand values, and how do you put them into practice?
I speak about brand values a lot - they’re really important to keep in mind throughout your content generation, customer service, and general business practice. But, I thought it would be useful to hear from some other small business owners to find out what their values are, and how they channel them into their business.
5 things you need to know when defining your brand tone of voice
Tone of voice forms a huge part of your brand’s personality - it’s how you communicate with your audience. What do you need to consider when defining your voice?
5 ways to make your blog titles stand out & drive engagement
Find out 5 tips to help make your blogs stand out, engage and convert customers, in this highlights blog.
Can you influence consumer behaviour through an effective content strategy?
In short… oh hells yes you can! It all takes a good understanding of human psychology, a dollop of analysis and tracking behaviour online, regular interaction with your audience, and of course - a cracking content strategy. Read about the 6 steps to influencing behaviour in this article.
What are content pillars in marketing strategy?
Content pillars are a set of 3-5 topics or themes that set up the basis of your marketing strategy. They can be used across your social media, website content, blogs, newsletters, video content and any other content you can think of.
What is cluster content and how can it help your organic reach (SEO)?
Topic clusters are a content strategy used to increase your website’s visibility on search and boost your authority online. Following search behaviour changes, Google now gives more weight to deeper, organised, topical content rather than thin, keyword-specific content.
What is a waterfall content strategy, and why should I be using it?
A waterfall content strategy is a method of structuring your content strategy around one piece of substantial content. It helps you plan content for the short and long-term, create new content, analyse it’s effectiveness and get the most visibility and engagement for your hero content as possible.
5 tips to help you routinely audit your market & audiences
To create a successful marketing or brand strategy, you need to analyse exactly where your capabilities lie, and how they correlate with the outside world. Read this blog to find out how to do this as part of your marketing routine.
How to create useful marketing personas
Find out how to create meaningful audience personas through identifying their key values, online behaviour and pain points.
What is Content Marketing?
What is content marketing, and how can it help my SEO? This blog gives a brief overview of the top questions on content strategy.
