Freelance Marketing Strategy & Management Services
Hey there - below is a menu of the services provided at Folly.
My background is communications and marketing strategy, having worked for the past decade for charities and think tanks.
Prior to having my children, I was brand strategist and delivery manager for a York-based agency, working alongside lots of big names to help with their messaging and proposition, and ensuring the projects were delivered to time, budget and strategy.
Browse my services, but if you aren’t sure what’s the best fit for you, just pop me a message and we can see how we can best work together.
Services
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Brand strategy is the foundation of your marketing. It sets the framework for your messaging, your voice and the actions you’re wanting to invoke from your audience.
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I’ve years of experience in delivering projects for: campaigns, rebrands, website launches and general marketing. I creatively plan and track all aspects of the project to ensure you’re kept to your budget, meet your goals and deadlines, and enjoy doing it (I promise!).
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This is a great one for freelancers or small businesses who need overall help with their marketing, but don’t want to outsource it all.
It’s a combination of strategy, advice, and accountability - I plan your strategy and approach with you, and then give you a bit of project management support to keep you on track with it. It’s my most popular service to date - find out why.
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If you’re needing help creating content that converts - give me a shout. I work with you on detailing your content types, pillars, messaging and how to write calls to action that drive results.
It’s about understanding your audience, your objectives, and injecting some creativity into your content.
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I help with writing: website content, blogs, emails and ebooks. Longer form content that takes complex topics, or messaging and turns it into engaging, straightforward content.
I also provide power hours to help give guidance on coaching on existing content if you need a pair of expert eyes on your website copy.
Don’t just take my word for it
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“Emily has helped us hugely with our business. We are people who have a million ideas but struggle to execute them. Emily has listened to us, understood our business and who we are and has helped us with our organisation, direction and has supported us in having our most successful year so far and we’re not even half way through! Thank you Emily for all you have done for us.”
Dr Frankie Harrison, Founder, Miracle Moon
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“ Emily has been project managing a number of major brand, digital and editorial projects for us for the last six months or so, and I can honestly say I don’t know what we would have done without her! She has slotted right into the team and managed everything impeccably. She is always several steps ahead, pre-empting issues we hadn’t even spotted yet.”
Ariel Haber, Head of Brand Creative Content, Global Witness
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"Emily helped our early stage startup find its footing in various marketing matters. She was instrumental in helping to ideate and create various forms of content from insightful blogs to influencer campaigns. It was a pleasure working with Emily and benefitting from her extensive experience. We're incredibly grateful for her contribution in helping us establish our marketing. "
Walther Doernte, COO and Co-Founder of Alena
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"Emily's got a great analytical brain and really understands what content our organisation needs to thrive - and has helped us to deliver it!"
Rafi Cooper, Head of Communications, Twins Trust
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"Emily is one of the most imaginative and creative writers I've worked with. Her ability to understand how copy and creative work together not only makes the process more collaborative, easier and more enjoyable as a designer, but also results in the end product being as successful as possible."
Laura Sanderson, Founder, Art Is My Career
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“Emily was fabulous! She put me at ease during the workshop and quickly turned around a strategy which is exactly what I needed to understand my brand and push it forward to the next level.”
Andrew Miller, Founder, Software Crafts
I work with businesses who:
are impact-led - e.g charities, NGOs, small businesses, freelancers, think tanks
work collaboratively with their freelancers
like to be challenged to get the best out of their marketing
love a bit of creativity in your day to day.
Who do I work with?
Enough already, want to get booked in?
If you’re ready to get a call booked in, choose a time that works for you and I will ping you a link! Get a cuppa and we can chat about your objectives and how we can best work together.
