What is Content Marketing?
Content marketing is the strategy of creating relevant, targeted content for your business that communicates what you do, engages your audiences and essentially increases your network, leading (ideally!) to sales.
Does Content Marketing help with SEO?
It's great fodder for Google, so really helps to boost your website presence on search engines - a great way of organically reaching new eyes and ears. Google looks for fresh content that answers questions being searched for online, so providing this through blogs, news, web pages and social media is all great value in terms of search and visibility.
What Does Content Marketing Look Like?
It's a vital part of your overall marketing plan and you need to ensure you are using the appropriate platforms for your audiences.
Content can include blogs, articles, white papers, ebooks, podcasts, videos, social media posts, forums, community or membership engagement, newsletters or news articles online.
It can be done on your own website to help improve your visibility in search, or on third party sites that help reach and engage new potential customers. Linking back from these third party articles will again help to boost your SEO and build your profile online.
It keeps you at the top of the minds of your existing client base, through posting useful, relevant for them and they will keep coming back to you for more advice - people buy from people that they trust.
What's Involved in a Content Strategy?
Creating a great content strategy needs a deep understanding of your audience.
Who are they?
Where are they?
What are their problems that you can help solve?
What do they search for online?
What tone of voice resonates with them?
What times and days are they most active online? A new mother will be searching online and digesting information at a totally different time of day to a politician or CEO.
If this sounds like something you would love to do, but need some help with. Give me a shout and we can chat about how I can help.
