My latest tips, advice and writings about brand and content strategy, business and management.
Content & strategy - guides & blog
Browse my musings on the latest updates in brand and content strategy - alongside top tips, actionable advice, and collaborative campaigns with other small businesses.
Grab a cuppa and enjoy.
5 ways to make your blog titles stand out & drive engagement
Find out 5 tips to help make your blogs stand out, engage and convert customers, in this highlights blog.
Can you influence consumer behaviour through an effective content strategy?
In short… oh hells yes you can! It all takes a good understanding of human psychology, a dollop of analysis and tracking behaviour online, regular interaction with your audience, and of course - a cracking content strategy. Read about the 6 steps to influencing behaviour in this article.
What are content pillars in marketing strategy?
Content pillars are a set of 3-5 topics or themes that set up the basis of your marketing strategy. They can be used across your social media, website content, blogs, newsletters, video content and any other content you can think of.
What is cluster content and how can it help your organic reach (SEO)?
Topic clusters are a content strategy used to increase your website’s visibility on search and boost your authority online. Following search behaviour changes, Google now gives more weight to deeper, organised, topical content rather than thin, keyword-specific content.
What is a waterfall content strategy, and why should I be using it?
A waterfall content strategy is a method of structuring your content strategy around one piece of substantial content. It helps you plan content for the short and long-term, create new content, analyse it’s effectiveness and get the most visibility and engagement for your hero content as possible.
5 tips to help you routinely audit your market & audiences
To create a successful marketing or brand strategy, you need to analyse exactly where your capabilities lie, and how they correlate with the outside world. Read this blog to find out how to do this as part of your marketing routine.
What is Content Marketing?
What is content marketing, and how can it help my SEO? This blog gives a brief overview of the top questions on content strategy.
