Social Mums Virtual Conference 2022

Brand Voice V Tone of voice – Nailing your brand personality on social media

To succeed in social media, you need to be recognisable. Trustworthy. Consistent. When users are scrolling, how do you ensure that your content and posts are instantly recognised as you?

You will have heard of the importance of defining your tone of voice, to be relevant and considerate of your audience. However, have you considered your entire brand voice?

This session formed part of the Social Mums virtual conference, and it explored how to:

• identify your brand voice

• create appropriate tones of voice for your content pillars and platforms

• ensure your brand effectively communicates who you are, and why your audience should care.