My latest tips, advice and writings about brand and content strategy, business and management.
Content & strategy - guides & blog
Browse my musings on the latest updates in brand and content strategy - alongside top tips, actionable advice, and collaborative campaigns with other small businesses.
Grab a cuppa and enjoy.
What is a brand strategy, and why do I need one?
Brand strategy is an often misunderstood term - it sounds overwhelming, hefty - perhaps a little unnecessary when you could just go straight to a graphic designer to get a swish identity and be done with it — right?
How to get cracking with strategy - 3 steps for that vital research phase
Explore three areas to get insights to inform your brand strategy, in this new blog.
What are your brand values, and how do you put them into practice?
I speak about brand values a lot - they’re really important to keep in mind throughout your content generation, customer service, and general business practice. But, I thought it would be useful to hear from some other small business owners to find out what their values are, and how they channel them into their business.
5 things you need to know when defining your brand tone of voice
Tone of voice forms a huge part of your brand’s personality - it’s how you communicate with your audience. What do you need to consider when defining your voice?
Can you influence consumer behaviour through an effective content strategy?
In short… oh hells yes you can! It all takes a good understanding of human psychology, a dollop of analysis and tracking behaviour online, regular interaction with your audience, and of course - a cracking content strategy. Read about the 6 steps to influencing behaviour in this article.
How to create useful marketing personas
Find out how to create meaningful audience personas through identifying their key values, online behaviour and pain points.
