My latest tips, advice and writings about brand and content strategy, business and management.
Content & strategy - guides & blog
Browse my musings on the latest updates in brand and content strategy - alongside top tips, actionable advice, and collaborative campaigns with other small businesses.
Grab a cuppa and enjoy.
What is a brand strategy, and why do I need one?
Brand strategy is an often misunderstood term - it sounds overwhelming, hefty - perhaps a little unnecessary when you could just go straight to a graphic designer to get a swish identity and be done with it — right?
How to get cracking with strategy - 3 steps for that vital research phase
Explore three areas to get insights to inform your brand strategy, in this new blog.
5 tips to help you routinely audit your market & audiences
To create a successful marketing or brand strategy, you need to analyse exactly where your capabilities lie, and how they correlate with the outside world. Read this blog to find out how to do this as part of your marketing routine.
How to create useful marketing personas
Find out how to create meaningful audience personas through identifying their key values, online behaviour and pain points.
