Blogs & Podcasts

Unbaffle brand and content marketing

What the devil is a brand strategy?

What’s content marketing, and how does it differ to social media marketing?

These are great questions, and are some of the many topics that I tackle on podcasts and in my blog.

So, brew a cuppa and have a browse through these resources. Or, shout if you have any questions on this stuff.

From the blog

Featured
What is a brand strategy, and why do I need one?
What is a brand strategy, and why do I need one?

Brand strategy is an often misunderstood term - it sounds overwhelming, hefty - perhaps a little unnecessary when you could just go straight to a graphic designer to get a swish identity and be done with it — right?

How to create a reliable brand in uncertain times
How to create a reliable brand in uncertain times

Over the past few years, businesses have hit the brakes on marketing investment. When things are going pear shaped, it’s often one of the first purse strings to be tightened. But, should it be?

How to prepare ahead of a brand strategy workshop
How to prepare ahead of a brand strategy workshop

You’ve identified that you need help to define your brand or your marketing approach.

But, what do you need to do before booking in a strategy workshop?

Podcasts & Events

Featured
Bizzy Babes Podcast- Part 2
Bizzy Babes Podcast- Part 2

In this episode, I talk to Candice and Nancy about what a brand strategy is, and what it means in relation to small businesses.

Brand is often misunderstood, over complicated, and intimidating. In this episode, I look to clear up what it means and why it should be something that everyone considers when setting up their business.

Bizzy Babes Podcast- Part 1
Bizzy Babes Podcast- Part 1

In this episode, I talk to Candice and Nancy about what a brand strategy is, and what it means in relation to small businesses.

Brand is often misunderstood, over complicated, and intimidating. In this episode, I look to clear up what it means and why it should be something that everyone considers when setting up their business.

Social Mums Virtual Conference 2022
Social Mums Virtual Conference 2022

To succeed in social media, you need to be recognisable. Trustworthy. Consistent. When users are scrolling, how do you ensure that your content and posts are instantly recognised as you?

This was the topic of my talk at the Social Mums Virtual Conference.